KeyRoad Enterprises™, a CustomerCentric Selling® Affiliate
From: Philippe Lavie, KeyRoad Enterprises™
A CustomerCentric Selling® Affiliate December 2003

We changed the look and feel of our newsletter, adjusting the content to align ourselves with the new California SPAM laws going into effect January 2004. If you do not want to continue receiving our newsletter, please remove yourselves from our mailing list by using the "SafeUnsubscribe" button at the end of this email.

A Gift for the Holidays

The long awaited new book, CustomerCentric Selling®, written by Michael Bosworth and John Holland, is now available. Click on the book icon to order it now and start reading about:

  • How to integrate sales & marketing
  • How to develop Sales Ready Messaging™
  • How to clone your top salespeople
  • One of the CEOs we are working with read the book during a business trip. Aside from not being able to put the book down, he realized how broken his organization was. He called one of our affiliates and decided to begin implementing the methodology right away.

    Whether you read the book or not, please give me a call so that I can learn more about your situation and determine if our services can assist you achieve your goals.

    Click here to order...

    Pitch of the Month

    Are your sales people prepared to take advantage of the rebounding economy in 2004?

    The top three goals we are hearing from senior executives are:

    • Increase predictability of their pipeline and forecast
    • Build stronger pipeline with qualified leads
    • Get more sales representatives to meet and exceed quotas

    We have been able to help our clients achieve these goals, and we would like an opportunity to share with you how. If you would like to equip your sales people with skills that are required to sell more effectively in this recovering economy, give us a call right away.

    We offer the following services:

    • How to better use the telephone for success
    • Organizational sales process definition
    • Sales Ready Messaging™
    • Performance sales skills development workshops
    • Sales advisory services

    Check out our service offering...

    White Paper of the Month

    Don't forget to check our newly published white paper:

      "Building a World Class Sales Force", courtesy of Benson Smith and Tony Rutigliano.
    To access and download this month's white paper, click here: www.keyroad.com/http://www.keyroad.com/whitepaper.asp

    Happy Holidays and Happy New Year

    >From all our employees and affiliates, we wish you all a very happy and peaceful holiday season, and may 2004 bring us all health, success, happiness, and peace.

    We look forward to doing business with your organization in 2004.

    Good Selling,

    Philippe Lavie
    KeyRoad Enterprises™, a CustomerCentric Selling® Affiliate


    email: plavie@keyroad.com
    voice: 415-229-9226; cell: 650-996-0445
    web: http://www.keyroad.com


    Philippe Lavie, President, KeyRoad Enterprises, a CustomerCentric Selling Affiliate

    Philippe started his career with the Portland Trail Blazers and after three years in the world of sports, co- founded an $8 million business in the online event and entertainment ticketing space.

    Since then, Philippe Lavie has had 20 years of direct and channel sales, sales management, business development, and marketing experience in the information technology industry, both domestically and internationally with companies like Daisy Systems, Sun Microsystems, Onlink Technologies, MindCrossing, and OnDemand Inc. In 2002 he created a unique sales- performance improvement company, KeyRoad Enterprises.

    Philippe holds an MBA from one of the leading French business schools, is fluent in English and French, and lives in San Francisco with his wife, Carol, a learning specialist.

    Key Road Enterprises
    312 Douglass St.
    San Francisco CA 94114
    phone: (415) 934-1449
    fax: (415) 934-1469
    cell: (650) 996-0445
    plavie@keyroad.com

    For more information or to arrange for an onsite Executive Overview, contact Philippe Lavie via email at:
    plavie@keyroad.com

    If you want to learn more about KeyRoad Enterprises?
    Click here.



    KeyRoad Enterprises · 312 Douglass St. · San Francisco · CA · 94114

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