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KeyRoad Enterprises™ Newsletter A CustomerCentric Selling® Affiliate
January 2006

About this newsletter

Our last newsletter reached you in November 2005. With some delay, please accept our wishes for a very happy, health, and prosperous 2006.

For the past three years we have emphasied sales performance and sales enablement. Over the holidays I decided to bring some light around LEADERSHIP. Leadership in sales, in sales management, and in all other areas of management.

We will continue, aside from promoting our services, to offer industry news, success stories you may relate to, new books we have found interesting reads, and other information that relates to organizational sales enablement and improvement of sales performance.

Remember:

    “It is six to seven times more expensive to gain a new customer than retain an exiting one. “ – Harvard Business Review.

    “A five percent improvement in customer retention rate can yield a 25 percent to 100 percent increase in profits.” – The Loyalty Effect

So if you are looking to optimize the performance of your sales force, your company deserves to evaluate how we could assist you achieve your goals.

We always welcome your thoughts, comments and suggestions. Email us at info@keyroad.com.
Good reading.

in this issue...
  • newest white paper...
    The 18 lessons of leadership by Collin Powell
  • success story...
    R. Torre and Company (known at Torani)
  • Special Feature...
    Tribute to Peter Drucker
  • CustomerCentric Selling®...
    Book
    Public workshop schedule
    Newsletter
  • in summary...

  • newest white paper...
    The 18 lessons of leadership by Collin Powell

    Not really a white paper, this document presents Collin Powell's 18 lessons in leadership. At first read you may find them obvious and simple. I encourage you to read and think about each lesson's implication and complexity.

    I welcome any conversation about the content of these lessons. I prefer to stay away from any conversation dealing with the author.


    success story...
    R. Torre and Company (known at Torani)

    R. Torre and Company, trading as Torani, is a San Francisco-based, family owned company, providing The Original Italian Flavoring Syrups and specialty beverages and service to the distributor and operator community in Foodservice, Retail and International channels. Their competitors, in particular large corporate conglomerates, provide similar products without the "detail in service" that Torani is known for.

    Results achieved: (i) There have been 140 plus wins (domestic only); (ii) Every team member has had double digit contribution to the win rate; (iii) Of the 140 plus deals, 81 percent were within the established guidelines; (iv) Since July 2005, the win rate within guidelines has increased to 95 percent


    Special Feature...
    Tribute to Peter Drucker

    To keep in line with this month topic of LEADERSHIP, one of the most influencial man of my generation was Peter Drucker.

    Without getting too much into why and how, I decided to share with you an article that appeared in Business Week on November 28, 2005.

    Even beyond his death he teaches us new things. Fairwell mentor and may you rest in peace.

    From the article:
    ...Let others now speak for Drucker, who died peacefully in his sleep at home on Nov. 11 at age 95, eight days shy of his 96th birthday:

    "The world knows he was the greatest management thinker of the last century," Jack Welch, former chairman of General Electric Co. (), said after Drucker's death.

    "He was the creator and inventor of modern management," said management guru Tom Peters. "In the early 1950s, nobody had a tool kit to manage these incredibly complex organizations that had gone out of control. Drucker was the first person to give us a handbook for that."

    Adds Intel Corp. () co-founder Andrew S. Grove: "Like many philosophers, he spoke in plain language that resonated with ordinary managers. Consequently, simple statements from him have influenced untold numbers of daily actions; they did mine over decades."

    The story of Peter Drucker is the story of management itself. It's the story of the rise of the modern corporation and the managers who organize work. Without his analysis it's almost impossible to imagine the rise of dispersed, globe-spanning corporations...


    CustomerCentric Selling®...
    Book
    Public workshop schedule
    Newsletter

    Heard of the latest buzz about "loading the lips of sales people" to enable them to diagnose a prospect's situation before they prescribe a solution? Get an insight into Sales Ready Messaging® by reading this best seller: CustomerCentric Selling®, written by Michael Bosworth and John Holland.

    To determine if the CCS® methodology is right for your organization, experience it by participating in a CCS® Public Workshop. Click here to see the CCS® schedule of public workshops. When registering, please indicate "KeyRoad" as the referring party.

    To minimize the number of emails you are receiving from us and our related affiliations, you can now access the CCS® newsletters directly from here. There is no need for you to subscribe to the CCS® newsletter. We will make sure to keep you up-to- date every month.


    in summary...

    We are open for business. We welcome the opportunity to learn more about your operations to determine if any of our services can help you achieve your sales goals. Let us know if you want to learn more about:

    • How to better use the telephone for success
    • Pipeline grading system aligned with your prospect's buying cycle
    • Sales tools for each stage of the sales cycle using the Sales Ready Messaging® process to help sales people be more effective and successful
    • Organizational sales training
    • Sales advisory and coaching services

    We welcome your feedback and comments. Please send them to info@keyroad.com. We look forward to hearing from you.

    Good selling,

    Philippe Lavie
    KeyRoad Enterprises™, a CustomerCentric Selling® Affiliate


    Philippe started his career with the Portland Trail Blazers and after three years in the world of sports, co-founded an $8 million business in the online event and entertainment ticketing space.

    Since then, Philippe Lavie has had 20 years of direct and channel sales, sales management, business development, and marketing experience in the information technology industry, both domestically and internationally with companies like Daisy Systems, Sun Microsystems, Onlink Technologies, MindCrossing, and OnDemand Inc. In 2002 he created a unique sales-performance improvement company, KeyRoad Enterprises.

    Philippe holds an MBA from one of the leading French business schools, is fluent in English and French, and lives in San Francisco with his wife, Carol, a learning specialist, and their twins.

    KeyRoad Enterprises
    312 Douglass St.
    San Francisco CA 94114
    phone: (415) 229-9226
    fax: (415) 934-1469
    cell: (650) 996-0445

    For more information or to arrange for an onsite Executive Overview, contact Philippe Lavie via email at: plavie@keyroad.com

    To learn more about KeyRoad Enterprises, click here.
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