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About this newsletter
Our last newsletter reached you in November 2005.
With some delay, please accept our wishes for a very
happy, health, and prosperous 2006.
For the past three years we have emphasied sales
performance and sales enablement. Over the
holidays I decided to bring some light around
LEADERSHIP. Leadership in sales, in sales
management, and in all other areas of management.
We will continue, aside from promoting our services,
to offer industry news, success stories you may
relate to, new books we have found interesting
reads, and other information that relates to
organizational sales enablement and improvement
of sales performance.
Remember:
“It is six to seven times more expensive to gain a
new customer than retain an exiting one. “ – Harvard
Business Review.
“A five percent improvement in customer retention
rate can yield a 25 percent to 100 percent increase
in profits.” – The Loyalty Effect
So if you are looking to optimize the performance of
your sales force, your company deserves to evaluate
how we could assist you achieve your goals.
We always welcome your thoughts, comments
and suggestions. Email us at info@keyroad.com.
Good reading.
newest white paper... The 18 lessons of leadership by Collin Powell |
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Not really a white paper, this document presents
Collin Powell's 18 lessons in leadership. At first read
you may find them obvious and simple. I encourage
you to read and think about each lesson's implication
and complexity.
I welcome any conversation about the content of
these lessons. I prefer to stay away from any
conversation dealing with the author.
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success story... R. Torre and Company (known at Torani) |
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R. Torre and Company, trading as Torani, is a San
Francisco-based, family owned company, providing
The Original Italian Flavoring Syrups and specialty
beverages and service to the distributor and operator
community in Foodservice, Retail and International
channels. Their competitors, in particular large
corporate conglomerates, provide similar products
without the "detail in service" that Torani is known
for.
Results achieved: (i) There have been 140 plus wins
(domestic only); (ii) Every team member has had
double digit contribution to the win rate; (iii) Of the
140 plus deals, 81 percent were within the
established guidelines; (iv) Since July 2005, the win
rate within guidelines has increased to 95 percent
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Special Feature... Tribute to Peter Drucker |
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To keep in line with this month topic of LEADERSHIP,
one of the most influencial man of my generation was
Peter Drucker.
Without getting too much into why and how, I
decided to share with you an article that appeared in
Business Week on November 28, 2005.
Even beyond his death he teaches us new things.
Fairwell mentor and may you rest in peace.
From the article:
...Let others now speak for Drucker, who died
peacefully in his sleep at home on Nov. 11 at age 95,
eight days shy of his 96th birthday:
"The world knows he was the greatest management
thinker of the last century," Jack Welch, former
chairman of General Electric Co. (), said after
Drucker's death.
"He was the creator and inventor of modern
management," said management guru Tom Peters. "In
the early 1950s, nobody had a tool kit to manage
these incredibly complex organizations that had gone
out of control. Drucker was the first person to give
us a handbook for that."
Adds Intel Corp. () co-founder Andrew S.
Grove: "Like many philosophers, he spoke in plain
language that resonated with ordinary managers.
Consequently, simple statements from him have
influenced untold numbers of daily actions; they did
mine over decades."
The story of Peter Drucker is the story of
management itself. It's the story of the rise of the
modern corporation and the managers who organize
work. Without his analysis it's almost impossible to
imagine the rise of dispersed, globe-spanning
corporations...
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CustomerCentric Selling®... Book Public workshop schedule Newsletter |
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Heard of the latest buzz about "loading the lips of
sales people" to enable them to diagnose a
prospect's situation before they prescribe a
solution? Get an insight into Sales Ready
Messaging® by reading this best seller:
CustomerCentric Selling®, written by Michael
Bosworth and John Holland.
To determine if the CCS® methodology is
right for your organization, experience it by
participating in a CCS® Public Workshop. Click here to see the CCS®
schedule of public workshops. When
registering, please indicate "KeyRoad" as the referring
party.
To minimize the number of emails you are receiving
from us and our related affiliations, you can now
access the CCS® newsletters directly from here.
There is no need for you to subscribe to the CCS®
newsletter. We will make sure to keep you up-to-
date every month.
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| in summary... |
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We are open for business. We welcome the
opportunity to learn more about your operations to
determine if any of our services can help you achieve
your sales goals. Let us know if you want to
learn more about:
- How to better use the telephone for success
- Pipeline grading system aligned with your
prospect's buying cycle
- Sales tools for each stage of the sales cycle
using the Sales Ready Messaging® process to help
sales people be more effective and successful
- Organizational sales training
- Sales advisory and coaching services
We welcome your feedback and comments. Please
send them to info@keyroad.com. We look forward to
hearing from you.
Good selling,
Philippe Lavie
KeyRoad Enterprises, a CustomerCentric
Selling® Affiliate
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Philippe started his career with the Portland Trail
Blazers and after three years in the world of sports,
co-founded an $8 million business in the online event
and entertainment ticketing space.
Since then, Philippe Lavie has had 20 years of direct
and channel sales, sales management, business
development, and marketing experience in the
information technology industry, both domestically
and internationally with companies like Daisy
Systems, Sun Microsystems, Onlink Technologies,
MindCrossing, and OnDemand Inc. In 2002 he created
a unique sales-performance improvement company,
KeyRoad Enterprises.
Philippe holds an MBA from one of the leading French
business schools, is fluent in English and French, and
lives in San Francisco with his wife, Carol, a learning
specialist, and their twins.
KeyRoad Enterprises
312 Douglass St.
San Francisco CA 94114
phone: (415) 229-9226
fax: (415) 934-1469
cell: (650) 996-0445
For more information or to arrange for an onsite
Executive Overview, contact Philippe Lavie
via email at: plavie@keyroad.com
To learn more about KeyRoad Enterprises, click here.
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