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About this newsletter
Last month we featured an article dealing
with "Building a sales pipeline". This month we are
featuring an article that deals with "Developing a
SOLUTION with your prospect". In other words we
are attempting to share with you HOW to develop a
vision in the mind of your prospect with a bias
towards your offering. I hope you will find it
interesting.
I also suggested that we were going to feature an
article that deals with selling through channels and
how to more effectively empower both your channel
managers and your resellers'/partners' sales force. It
is ready although will be published it in a month or
two. The reason lies with the three-article series
that started last month, continues this month and
next. For those that can't wait that long, please
drop me an email and I will send it directly to you.
Aside from promoting our services, our intent with
this newsletter is to offer industry news, success
stories you may relate to, new books we have found
interesting reads, and other information that relates
to organizational sales enablement and improvement
of sales performance.
Early notification, our next month's Newsletter will
deal with "Forecasting: Why bad things happen to
good people".
We always welcome your thoughts, comments, and
suggestions. Email us at info@keyroad.com.
Good reading.
| New books to read... |
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None to report this month. We still recommend you
visit our Resources section on our website.
You may find a read you haven't come across yet.
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| success story... AtStaff |
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AtStaff, an enterprise software company,
enables healthcare organizations reduce costs,
increase profitability, enhance staff recruitment and
retention, and improve patient safety by delivering
Web-based staff scheduling and staffing automation
business process improvement and software
solutions.
Results achieved: (i) better qualifications of
prospects early in the sales cycle allowing resources
and sales people time to be spent on higher close
rate probability accounts; (ii) More control of the
buying process with clearly defined events; (iii)
Improved forecasting with newly implemented
opportunity grading system; (iv) Significant increase
in prospecting call volume resulting in 25% increase
in new active funnel accounts.
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newest white paper... Building a SOLUTION with your prospect... |
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Check out our newest white paper titled:
HOW do you develop a SOLUTION with your prospect?
Decide which of the following people loves you the
most: your spouse, your mother, or a significant
other. Then, the next time you see her, tell her
within a few minutes: "You need to do this. You also
need to do that. And finally, you need to do this
third thing". To ensure you really drive the point
home, make sure to point your finger at her when
telling her what she really needs to do. I wonder
how long it will take before (s)he tells you what YOU
need to do, and I am sure it will not be in such polite
language.
What I find fascinating, is that this is the most
common behavior I have seen with sales people when
talking to their prospects. Let me see if you can
relate. How often have you heard a sales rep
say: "You need to have a look at my product". If
the person that loves you the most won't take this
kind of talk, why do you think your prospect who
knows very little if anything about you would?
There are two classes of sales people...
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CustomerCentric Selling® book... CCS® Public Workshop Schedule... CCS® Newsletter... |
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Heard of the latest buzz about "loading the lips of
sales people" to enable them to diagnose a
prospect's situation before they prescribe a
solution? Get an insight into Sales Ready
Messaging® by reading this best seller:
CustomerCentric Selling®, written by Michael
Bosworth and John Holland.
If you want to determine if the CCS® methodology is
right for your organization, experience it by
participating in a CCS® Public Workshop. Click here to see the CCS®
schedule of public workshops. When
registering, please indicate "KeyRoad" as the referring
party.
To minimize the number of emails you are receiving
from us and our related affiliations, you can now
access the CCS® newsletters directly from here.
There is no need for you to subscribe to the CCS®
newsletter. We will make sure to keep you up-to-
date every month.
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| in summary... |
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We are open for business. We welcome the
opportunity to learn more about your operations to
determine if any of our services can help you achieve
your sales goals. Let us know if you want to
learn more about:
- Cold Calling Training: How to better use the
telephone for success
- Pipeline grading system development aligned with
your prospect's buying cycle
- Sales tools development for each stages of the
sales cycle using the Sales Ready Messaging®
process to help sales people be more effective and
successful
- Organizational sales training
- Sales advisory and coaching services
We welcome your feedback and comments. Please
send them to info@keyroad.com. We look forward to
hearing from you.
Good selling,
Philippe Lavie
KeyRoad Enterprises, a CustomerCentric
Selling® Affiliate
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Philippe started his career with the Portland Trail
Blazers and after three years in the world of sports,
co-founded an $8 million business in the online event
and entertainment ticketing space.
Since then, Philippe Lavie has had 20 years of direct
and channel sales, sales management, business
development, and marketing experience in the
information technology industry, both domestically
and internationally with companies like Daisy
Systems, Sun Microsystems, Onlink Technologies,
MindCrossing, and OnDemand Inc. In 2002 he created
a unique sales-performance improvement company,
KeyRoad Enterprises.
Philippe holds an MBA from one of the leading French
business schools, is fluent in English and French, and
lives in San Francisco with his wife, Carol, a learning
specialist, and their twins.
KeyRoad Enterprises
312 Douglass St.
San Francisco CA 94114
phone: (415) 229-9226
fax: (415) 934-1469
cell: (650) 996-0445
For more information or to arrange for an onsite
Executive Overview, contact Philippe Lavie
via email at: plavie@keyroad.com
To learn more about KeyRoad Enterprises, click here.
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