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CustomerCentric Selling® by Michael Bosworth & John Holland
The program that is revolutionizing high-end selling, by showing companies how to replicate their top sales performers.
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No More Cold Calling™ by Joanne Black
This newly released Referral Selling Process helps organizations gain access to qualified and interested prospects.
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The Cultural Creatives by Paul H Ray & Sherry Ruth Anderson
In the United States, 50 million people have made a comprehensive shift in their worldview, values, and way of life; their culture, in short.
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The world is Flat by Thomas Friedman
We all talk about globalization. Through a brief history of the twenty-first century, Thomas Friedman wrote about it
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The Tipping Point by Malcolm Gladwell
“Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in a crime rate”.
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Don't Think of an Elephant by George Lakoff
Rarely will we mix business and politics. Whether you associate yourself with liberals or conservatives, here is a short and essential guide.
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The 8th Habit by Stephen Covey
The original seven habits of highly successful people are still relevant. The new Information/Knowledge Worker Age, exemplified by the Internet, calls for an eighth habit to achieve personal and organizational excellence
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The Four Agreements shamanic teacher and healer Don Miguel Ruiz exposes self-limiting beliefs and presents a simple yet effective code of personal conduct learned from his Toltec ancestors. |
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Revenue Rocket by John Addison
Shows how great companies sell with partners. 15 strategies for market leadership, partner excellence, and sales leverage.
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Inside the Tornado, the long-awaited sequel to Crossing the Chasm by Silicon Valley marketing strategist Geoffrey Moore. |
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Kotler on Marketing offers a clearly written, concise framework for achieving best practices in marketing.
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Permission Marketing by Seth Godin
Argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials.
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Harvard Business Review on Managing High-Tech Industries succeeds at bringing together the best articles on high-tech management from recent years of the Harvard Business Review.
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Selling to VITO by Anthony Parinello
This selling book includes tactics and skills you may consider using to get appointments with impossible to reach top decision-makers.
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“Competitive Strategy” by Michael Porter
Has transformed the theory, practice, and teaching of business strategy throughout the world.
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The Channel Advantage by Lawrence Friedman & Tim Furey
Provides a clear roadmap for businesses seeking to catch up with important changes in consumer behavior " - Steve Case, AOL
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Crossing the Chasm by Geoffrey Moore
Makes the case that high-tech products require marketing strategies that differ from those in other industries.
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
A guide to using Customer Relationship Management to a business advantage. |
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Managing Channels Distribution by Kenneth Rolnicki
It takes you through each stage of distribution, and how to evaluate what is best for your situation.
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Changing Channels by Steve Cross
Learn how to successfully navigate changing sales channels.
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