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What We Do

Transform Perspectives and Trigger Actions

  • Executive Overview of KeyRoad™ Services and the CustomerCentric Selling® Methodology - One day at your offices
    Learn the benefits of implementing the CustomerCentric Selling (CCS) methodology across your organization and how to emulate successes other companies have achieved through implementation of KeyRoad’s services.

  • The CCS Sales Ready Messaging® Project/Workshop/Training - Two Days
    Bridging the gap between marketing and sales, this program will transform your messaging into benefits and results that your prospects need to achieve their goals. Tools and prompters will guide your sales people through conversations with senior executives around critical business issues—not feature/function monologues.

  • Using the Telephone for Success
    One and one-half day with three one-hour live, personal-coaching sessions

    Improve and enhance skills to open doors; overcome call reluctance; work through screens and common objections; make the gatekeeper your ally; use voicemail to your advantage; access decision makers; establish questions for control; develop qualified, personalized phone scripts and messages.

  • No More Cold Calling™
    One-day program
    Develop qualified leads and dramatically increase your chances of connecting with prospects. By applying the Referral Selling Process, your sales people will have an efficient, effective alternative to cold calling that delivers access to qualified, interested prospects.
  • Sales Training Program Using CustomerCentric Selling® Methodology
    Four days

    Ideal for employees that support your company's sales efforts, this training demonstrates how the CCS sales methodology can benefit you; how to implement CCS, and how to utilize the CCS tools. Participants will read case studies and be assigned evening homework.
  • Sales Management Training [Prerequisite: Four-Day CCS Workshop]
    Two days

    Learn and develop the sales management tools necessary to maximize the benefits of CCS methodology.
  • CustomerCentric Services™ Training - Professional Services (Client Services) Management Empowerment Workshop
    Three days

    Participants learn a common perspective, language, and methodology to help sales and service organizations guide customers through implementation.
  • Post Training Adoption Services
    Project-based consulting

    Clients learn how to implement and manage their newly acquired sales methodology. Deliverables include:
    • Sales process evaluation
    • Sales process design or modification recommendations, where needed
    • Securing an outside expert to assist sales managers in implementing tools and behaviors needed for success

  • Advisory Services
    Project-based consulting

    Knowing the challenges your company faces, KeyRoad™ helps identify and secure third-party service providers, with whom we have established relationships. Areas in which we can assist: value justification (ROI) development, direct and indirect channel strategies, international operations deployment and management, PR and advertising, marketing and messaging, and leadership coaching.

Register or learn more about any of these programs.